Built from the Inside Out: How The Lofft Agency Paved the Way for Roame

In this conversation, the speakers explore the dynamics of the fashion industry, focusing on branding, marketing, and consumer behaviour. They discuss the evolution of the Lofft Agency and the inception of Roame, highlighting the importance of clarity, energy, and storytelling in building successful brands.

The conversation delves into the challenges of navigating trends, understanding market expectations, and the significance of curation in a competitive landscape.

Insights from successful brands illustrate the necessity of having a clear vision and adapting to the ever-changing fashion environment.

In this conversation, the girls delve into the journey of building a fashion brand, Roame, focusing on the essence of resort wear, the importance of storytelling through prints, and the strategic decisions behind pricing and market positioning. They discuss the challenges of navigating economic fluctuations, particularly in relation to the Australian dollar, and the excitement of expanding into the U.S. market. The conversation highlights the balance between creativity and data-driven decisions in the design process, emphasising the importance of brand awareness and customer engagement.

They discuss the importance of learning from mistakes, effective communication, and the surprises encountered in their fashion journey.

Find Roame online here.

Find Roame on Instagram here.

Find the Lofft Agency here.

Find Process the Podcast on Instagram here.

Find your host Arielle Thomas on Instagram here.

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See you next Tuesday!

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