How Betches Evolved From a Small Blog to a Media Powerhouse

In 2011, three college roommates had a late-night idea to start a blog. No plan, no funding, and no bylines. Fast forward to today, and Betches is one of the biggest names in media, reaching millions of women worldwide.

This week on SUPERWOMEN, I sat down with Aleen Dreksler, co-founder and CEO of Betches, to talk about how she and her two friends built a media empire from the ground up. Aleen opens up about the challenges of bootstrapping, trusting their instincts, and creating a brand that resonates with women on a deeper level. She also shares how entrepreneurship and motherhood intersect, and how she balances both.

Tune in to hear how embracing imperfections and taking risks turned a small blog into a cultural phenomenon.

Episode Guide:

(00:00) Meet Aleen Dreksler, co-founder of Betches

(02:09) Starting Betches during peak bro culture

(06:03) Building a business without outside funding

(09:06) Growing with your audience 

(12:34) Fighting with co-founders

(13:56) The Betches acquisition 

(18:03) Scaling the business while staying lean

(22:38) Saying goodbye to FOMO for good

(25:35) Motherhood, ambition, and being okay with imperfection

(30:51) What it’s like to be an employee again

(35:11) The two lessons every founder needs to hear

Learn more about your ad choices. Visit megaphone.fm/adchoices