Figure CEO Reveals: How the World's No. 1 Tokenizer of Real World Assets Leads (Michael Tannenbaum)

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Figure’s CEO Michael Tannenbaum shares how blockchain is transforming home equity and mortgage lending following one of the year’s biggest IPOs. Learn about Figure’s journey from a contrarian startup to market leader, real asset tokenization, and rapid loan closures. Explore how partners use their tech to save time and money, tackle standardization and audits, and navigate industry criticism. Get insights on blockchain’s future in finance, tokenized equities, and the evolving DeFi landscape.

Michael Tannenbaum: https://www.linkedin.com/in/michaeltannenbaum/

00:00:00 - Figure’s Massive IPO and Blockchain Vision

00:00:41 - Revolutionizing Home Equity Access

00:01:07 - Blockchain’s Key Benefits in Finance

00:01:43 - Why Consumers Care About Housing Innovation

00:02:43 - Slashing HELOC Costs and Timelines

00:03:49 - Shifting from Credit Cards to Home Loans

00:05:02 - Boosting Secondary Market Liquidity

00:06:30 - From Proof of Concept to $10B+ Loans

00:07:55 - Why Start with HELOCs as Green Field

00:09:21 - Tokenizing Assets Post-2008 Lessons

00:10:29 - Avoiding ICO Hype for Long-Term Build

00:11:46 - Scaling with 170+ Partners

00:13:14 - Launching Pure Marketplace Model

00:14:32 - Evolving to First-Lien Mortgages

00:15:46 - Attacking Core Mortgage Market

00:17:16 - Penetrating Mass Affluent Demographics

00:18:35 - How Blockchain Ensures Efficiency

00:20:10 - Immutable Data Cuts Audit Needs

00:21:42 - Perfecting Liens with DART Tech

00:23:34 - Comparing to Unsecured Loan Markets

00:25:28 - Addressing Banker Adoption Risks

00:27:03 - Flywheel of Growth and Evangelists

00:28:48 - Stablecoin Settlement Advantages

00:30:01 - Automating Servicing and Prepayments

00:31:37 - Responding to Decentralization Critics

00:33:05 - Connecting Assets to DeFi Future

00:34:39 - Tokenizing Equity for Cross-Collateral

00:35:40 - Democratize Prime: DeFi Marketplace

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