NCAA’s Wake Up Call: A Reckoning on Gender Inequity in Basketball

Shocking upsets. Buzzer beaters. Cinderella stories. This year’s Women’s NCAA Basketball Tournament has been overflowing with drama and thrills. But last March, Oregon’s Sedona Prince posted a TikTok revealing the drastic differences between the women’s and men’s college basketball weight rooms during the NCAA tournament. After the video went viral, and reports of other disparities circulated, the NCAA was forced to apologize, and promised to review and remedy inequities throughout the game. So as the Women’s Final Four tips off tonight, ESPN’s Dan Murphy explains how much progress has been made in the past year, and how the business of women’s college basketball is still limited, economically, in ways that have nothing to do with the quality of their game itself.

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