The Millennial Entrepreneur #40: How to Effectively Use Influencer Marketing to Increase Sales and Brand Awareness – Rohan Misra
In this episode I spoke with Rohan, founder of the really cool clothing company, DOLLYMIX STUDIOS.
If you want to run a clothing brand and harness the power of influencer marketing, this is the podcast for you!
In the conversation, we chatted about:
- How Dollymix grew massively using influencer marketing without spending anything
- He outlines his strategy for approaching influencers and how he gets the most sales out of it - he has got some absolutely huge names wearing his stuff so be sure to listen to the very end for that
- How he came up the idea of Dollymix and sourced his clothing line with suppliers, and how he tells his customers items are sold out to drive demand
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