Project Kuiper: Amazon's Competitor to Starlink

Project Kuiper is Amazon's ambitious endeavor to challenge Starlink in providing alternative internet access options for areas without broadband. Amazon believes they have developed superior satellites compared to Starlink's basic communication satellites. While Starlink has mindshare and SpaceX's rockets for satellite launches, Amazon aims to offer a global alternative to Elon Musk's company. Motivated by its huge business software franchise, Amazon plans to deliver internet from space through Amazon Web Services, catering to business customers worldwide. However, Amazon faces competition not only from Starlink but also from telcos investing billions annually in refining their networks.