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The Secrets of Product Management Podcast by Nils Davis: tips for product managers, covering storytelling, go to market,innovation, resumes, job interviews, PRDs, working with developers, persuasion and influence
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Customer Success Stories
Oct 22, 2019
33:41
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Compelling customer success stories are one of the most powerful tools in your go-to-market arsenal. In this episode I cover their structure, the questions to ask, and how to use them to help close more deals.