Jorum Studio, one of my *new* fave-ever indie fragrance brands, is in the Perfume Room today! I chat with Co-Founders Euan McCall and Chloe Mullen about the perfume scene in Scotland, the irreverence of the brand not just in their actual fragrances, but in how they source inspiration, the fragrance oil house (Scotland's only one, btw) to fragrance brand pipeline, and why the best thing you can be as an entrepreneur is naive.
FRAGS MENTIONED: 1509 Oil, Le Labo Bergamot 22, Xerjoff Apollonia, Jorum Studio: Gorseland, Athenaeum, Firewater, Arran Aromatics, Isle of Skye Candle Company, Essence of Harris, Guerlain, Chanel, Lanvin, Maison Margiela Untitled, Chanel 19, Jorum Studio: Gorseland, Trimerous, Pentimento, Fantosmia, Carduus, Elegy; Dior Homme
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