You have a go-to-market problem.

You don’t have a marketing problem.

You don’t have a sales problem.

You don’t have product problem.

You don’t have a customer success problem.

You have a go-to-market problem.

On this week's show, Sangram Vajre, co-founder and CEO of GTM Partners, shares his wealth of insights around go-to-market and how every grow challenge you are facing ties back to an overarching GTM problem. Couple of takeaways for me:

• Net Revenue Retention: Double your revenue every 5 years without adding a single new customer
• Number #1 GTM Challenge: Relying on Heroic Sales Efforts
• Who owns GTM in your org? Spoiler: Your CEO