Why you need to get to know your customer base w/ Marissa Ferraraccio

Do you know what your customers and prospects need and want ... or do you just think you do?

Marissa Ferraraccio, VP of Marketing at Anne Arundel Dermatology, talks with Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about how customer research helped her team change their messaging to better align with patients' needs and desires.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.