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Moneywise

From $500K Personal Monthly Cash Flow to a $26M Exit

Jun 25, 2024
Marshall Haas, Founder and CEO of Shepard, shares insights from his recent $26 million exit after forgoing $500k monthly cash flow. He discusses the mental challenges of selling a rapidly growing company and the emotional journey from steady income to a lump sum. Marshall reflects on his entrepreneurial path, starting from dropping out of college to navigating the dynamics of business sales. He emphasizes the shifts in identity and financial management that come with newfound wealth, highlighting the importance of charitable giving over luxury spending.
34:20

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Quick takeaways

  • Marshall Haas prioritized mental space over $500k monthly cash flow for a $26M exit.
  • Haas strategically negotiated equity retention for continued engagement post-sale.

Deep dives

Transitioning from High Cashflow to Business Sale

Marshall Haas made the challenging decision to sell his business, Shepard, even while personally generating $500,000 a month in cash flow. The dilemma of letting go of stable recurring income for a lump sum was a substantial mental adjustment for Haas. Despite having a supportive foundation growing up, transitioning from thriving operations to a significant sale involved careful deliberation and a focus on mitigating potential regrets.

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