Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce.

In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn.

We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancellations and how they tailored their strategies to different customer segments. We wrapped up by exploring the importance of cross-functional collaboration in driving successful churn reduction initiatives.

Mentioned Resources

• Unbounce
• PMM Camp
• Kajabi

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Ideal Customer Profile Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS