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The Cozy Content Corner
You're Over Complicating your Marketing-Let's Simplify!
Apr 17, 2023
This podcast discusses the problem of overcomplicating marketing, the importance of simplifying language, focusing on benefits, avoiding funnel obsession, and simplifying marketing strategies.
15:54
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Quick takeaways
- Simplifying marketing language and avoiding industry jargon can help reach a wider audience and increase clarity of messaging.
- Highlighting the transformation and benefits of products/services is more effective than overwhelming customers with technical details.
Deep dives
Overcomplicating Marketing with Jargon
One common mistake people make in marketing is using industry-specific jargon that their target audience may not understand. By simplifying the language we use and avoiding complex terms, we can effectively communicate our message to a wider audience. Explaining concepts as if we are speaking to a third grader can help us reach more people and increase the clarity of our messaging.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode