On this episode I’m back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we’re discussing how to navigate Trumpenomics. Maybe some would argue, Trumpageaddon.

This was a big one. And I’ll preface the conversation with the fact that we are not economists. But we started by focusing on the impact of the recent tariff changes on brands and the broader economic landscape.

Then we got into the meat of the conversation where we discussed the uncertainty faced by brand leaders, the potential shifts in manufacturing strategies, how brands can adapt quickly, the likely changes in consumer behaviour, who the winners and losers will be, the importance of scenario planning and if there are indeed any silver lining opportunities.

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