Strategy Sessions Strategy Sessions Podcast: A Lessonly In Marketing
Kyle is the CMO of a VC backed SaaS company. He talks marketing, brand, team building and history. He hates onions too.
In the episode we discuss:
SaaS Marketing
- Why you shouldn’t measure brand campaigns (really)
- Surprise and delight prospects and customers
- Using repeatable templates to speed up marketing activity
- Working at a software firm that gets acquired
- In praise of Salesforce
- Content v content marketing
- Use of personality in SaaS marketing
Recruitment
- Using Predictive Index in recruitment
- The challenges of recruiting the right people while growing fast (40 – 215 people)
- The importance of diversity of background in recruitment
- Matching culture and marketing
- Unlimited vacation policies
- Juggling family, work and WFH
Everything Else
- The history of content marketing
- Killing push notifications to improve productivity
- Using direct mail to stand out
- What’s old is new in marketing
- Making sure marketing has business impact
- The Stockdale Paradox
Kyle’s Book Recommendations
Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow
Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth by Patrick Thean
Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams by Taylor Baldwin Kiland and Peter Fretwell.
Things we talk about in the show
Salesforce’s ad that is one of the best around https://www.linkedin.com/posts/markritson_advertising-activity-6759295434704994304-Q1zh
The Stockdale Paradox https://www.jimcollins.com/concepts/Stockdale-Concept.html
Kyle Lacy
Kyle Lacy brings over 13 years of experience in marketing with a slice of revenue. He is currently Chief Marketing Officer at Lessonly. Prior to joining Lessonly, Kyle held senior positions at OpenView, Salesforce and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself and Social CRM for Dummies. He wears monotone, loves history and hates onions.
Find Kyle on LinkedIn: https://www.linkedin.com/in/kylelacy/
And Twitter https://twitter.com/kyleplacy
And Lessonly are here:
https://www.instagram.com/lesson.ly/
https://www.linkedin.com/company/lesson-ly/
https://www.facebook.com/lessonlyapp
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.