Creative Operations and AI Readiness in B2B Marketing with Tristan Pelligrino, Marketers in Demand

“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand.



In this episode of The Content Cocktail Hour, our guest is Tristan Pelligrino, co-founder of Marketers in Demand, a holding company that includes three unique agencies – Spoke, a content writing agency; Motion, specializing in video series and podcasts; and New North, focused on broad growth marketing. Tristan shares his expertise on serving small, scrappy marketing teams and the evolving landscape of B2B marketing, especially in the age of AI. We’ll also discuss the essence of effective marketing amid budget constraints and heightened goals. 

In this episode, you’ll learn:

1. The challenges and pressures faced by small marketing teams and how to integrate AI for efficiency
2. Importance of building relationships and learning through various tactics
3. The challenge of balancing focus between client's branding and own branding

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Tristan on LinkedIn: https://www.linkedin.com/in/tristanpelligrino/ 

Check out Marketers in Demand: https://marketersindemand.com/

Timestamps:

00:00 Intro

00:41 Meet Tristan Pelligrino

03:37 Challenges for small marketing teams

05:15 The importance of shipping work

08:33 Balancing client work and self-promotion

11:00 AI in marketing

15:44 Unpopular opinions in B2B marketing