From Marine to Master Brewer – The Leadership Journey of Dick Leinenkugel

In this episode of the MilVet Podcast, host Beau Higgins sits down with Dick Leinenkugel — the retired President and Chief Beer Merchant of the Jacob Leinenkugel Brewing Company, former Wisconsin Secretary of Commerce, graduate of Marquette University, and a United States Marine Corps veteran. 

Dick shares his inspiring path from growing up in a proud Marine Corps family in Wisconsin to commissioning through Naval ROTC at Marquette University, serving overseas with the 31st Marine Amphibious Unit, and eventually bringing his leadership and sense of service into the beer industry, state government, and veteran advocacy.

Listeners will hear how his time in the Corps shaped his leadership philosophy, how he navigated the post-service transition into business and public service, and how he continues to give back — from championing veterans through initiatives like the Fisher House and the Molson Coors Veterans Resource Group, to mentoring the next generation of Marines and entrepreneurs.

This candid conversation covers everything from early lessons in accountability aboard ship, to the creation of the iconic Summer Shandy, to insights on building meaningful connections and careers after the uniform.

If you’re a veteran exploring your next chapter or a leader seeking to grow through service and authenticity, this episode is packed with wisdom, humility, and humor from one of the greats of both the Corps and corporate America.

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