iGaming Daily Ep 635: Banijay’s Big Bet: The Betclic and Tipico Merger
Oct 29, 2025
Ted Menmuir, an experienced iGaming editor and analyst, joins Conor Porter, a senior iGaming journalist, to dive into Banijay's strategic merger of Betclic and Tipico. They discuss how this €3 billion revenue giant reshapes Europe's gambling landscape and Banijay's plans for a potential IPO. Ted highlights the synergies between entertainment and gaming, while Conor unpacks the choice of Tipico as a partner. The duo also navigates regulatory challenges in France and Germany, and the anticipated impacts on future M&A trends in the industry.
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Banijay Treats iGaming As Core Growth
- Banijay has elevated iGaming from a sideline to a core growth pillar by combining Betclic and Tipico.
- The merger creates a roughly $3bn revenue business positioned to rival top European PLCs.
Use Entertainment IPs As Differentiators
- Leverage entertainment IPs and consider B2B game or content acquisitions to differentiate product offerings.
- Use Banijay's TV franchises to craft unique casino and games experiences if regulation allows.
Complementary Market Footprints
- Tipico supplies Banijay with strong German and Austrian footholds while Betclic brings France, Portugal and Poland.
- The combined footprint creates scale and cashflow to fuel faster pan‑European expansion.