Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Julian Barnes, Co-founder and CEO of BFS.

Julian unpacks critical trends shaping boutique fitness—like the explosive growth of Pilates studios, the impact of tariffs on equipment pricing, and the secrets behind the most profitable studios. If you're a studio owner, investor, or just passionate about the business of fitness, this is an essential listen packed with actionable insights.

This LIFTS episode covers:

The power of hiring a full-time manager.
Studio profitability benchmarks and benchmarks.
Tariffs, supply chains, and pricing strategy.
The growing role of experience in member retention.
Why Pilates is outperforming other modalities.

To learn more about the 2024 BFS State of the Industry Report, click here: https://main.bfsnetwork.com/state-of-the-industry-report

Use discount code "LIFTS" to get $50.00 off your copy of the report.

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at wendy@escapefitness.com for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness