In this episode, we’re delivering another B2B marketing lesson in under 10 minutes.

Matthew Carnevale, Marketing Manager at Exit Five, breaks down the story behind the best ad he’s ever created—one that generated $77,822 in MRR over two years. Spoiler: it wasn’t fancy production or clever wordplay. The secret? Raw, undeniable social proof.

Matthew shares why raw social proof, like screenshots, before-and-after results, and authentic testimonials, outperforms polished case studies or logos. By the end, you’ll know how to gather and use social proof effectively to make your marketing efforts stand out and drive real results.

Send guest pitches and ideas to hi@exitfive.com
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Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Today’s episode is brought to you by Grammarly.

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Visit go.grammarly.com/exitfive to grab it.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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