Into The Wild 220. Building a Creative Business that Doesn't Trap you with Tracy Matthews
Hey you wild women!
On this episode of Into the Wild we're joined by Tracy Matthews. Tracy is an accomplished entrepreneur, jewelry designer, and podcast host. She's also the Chief Visionary Officer of Flourish and Thrive Academy, a marketing and education resource for jewelry makers and designers.
Tracy believes it's important for all entrepreneurs to tap into their creative side—and yes, everyone has the power to be creative in their own unique ways. Today we'll learn how finding space for a creative outlet can help you run an even more successful business.
In this episode, you will learn about:
- How Tracy shows up in a room, and the secret behind her youthful energy.
- Tracy's experience in the jewelry industry and what her mission is now.
- What happens when your business is aligned with your personal goals.
- What Tracy does through her business Creatives Rule the World.
- The incredible project Revlon commissioned Tracy to do.
- The kind of exposure jewelry brands desired in the past versus today.
- The role gifting plays in PR and how to do it right.
- Why creativity is so important to entrepreneurship.
- How to discover your own creative gifts (because everyone has them).
- Tracy's definition of creativity and what it feels like.
- Why creative blocks happen and how to get through them.
- A tip for structuring your time and schedule for greater efficiency.
- Tracy's strategy for batching recordings for her podcast.
- Why it's important to be flexible in your creative process and your business.
- How to build a business that doesn't make you feel like you're trapped.
- Why you don't need to do as much in your business as you think.
What it means to be a wild woman:
- Being creative and living a life that's purposeful and free.
Mentions:
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