The Post Game Podcast Ep. 37 - Adam White, Founder & CEO of Front Office Sports: Taking the Business of Sports Mainstream
Adam White is the Founder & CEO of Front Office Sports, the leading media brand covering the business of sports.
While a student at The University of Miami, he interviewed over 100 influential figures in sports for a class project. These conversations sparked the idea for FOS, which as of 2023, has been valued at over $40 million.
Front Office Sports is bringing the business of sports to the everyday fan and has amassed over 1 billion impressions across social platforms through the first half of 2024.
What You’ll Learn About:
- The Founding of Front Office Sports
- People telling him what they wanted and evolving from there
- Money driving sports domestically and internationally
- What 1 Billion Impressions on social media looks like
- Sacrifices vs. Trade Offs
Timestamps:
(0:00) – Intro to Adam
(2:10) – The origin of FOS
(5:00) – 110 Informational Interviews
(6:15) – Long Term relationships from Interviews
(7:15) – First interview he did
(8:15) – Taking action and getting feedback
(10:00) – Where is the audience taking us?
(11:20) – Money driving sports
(11:50) – Niche in focus, not in scale
(13:20) – Building franchises around personalities
(14:50) – Where do you start with personalities?
(16:40) – What makes a great brand?
(18:00) – Sauce Gardner
(19:30) – Taking business of sports mainstream
(20:30) – Prioritizing his time
(21:20) – Making trade offs
(22:10) – Competition keeping him going
(22:45) – His parents and siblings
(24:30) – What’s next for FOS?
(25:30) – How to go from low 8 figure biz to mid 8 figure biz
(27:10) – What say do investors have in decisions?
(28:10) – LinkedIn engagement
(29:50) – Where is Adam most active?
(30:30) – Finding a niche
Where to Find Adam and FOS?