The Hotel Investor Playbook Intuition, Joint Ventures, and Building Hotels That Last | Brandon Gore E45
Aug 19, 2025
Brandon Gore, a designer and builder with a passion for sustainable construction, discusses his innovative approach to developing The Outlier Hotel in Arkansas. He shares how intuition and data guided his land purchase decision and why he opted for a joint venture model instead of traditional syndication. The conversation dives into the luxury lodging market, unique architectural designs, and the importance of aligning projects with personal values. Brandon also highlights the financial advantages of accelerated depreciation and the power of trusting one’s instincts in real estate opportunities.
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Buying Land On A Hunch
- Brandon bought the land the morning it hit the market after spotting a realtor sign and following his hunch about nearby trail work.
- The parcel had never been developed and sits directly across from a new mountain biking trailhead, creating a rare, high-demand location.
Intuition + Local Data Spots Market Gaps
- Local presence plus qualitative observation revealed a market gap for higher-end lodging in Eureka Springs.
- Data (AirDNA, local occupancy) validated his intuition that experiential luxury demand was underserved.
Premium Design Drives Premium ADR
- High ADR and occupancy are achievable when architecture, location, and target clientele align.
- Independent financial modeling supported Brandon's conservative target of ~$600–680 ADR at ~80% occupancy.