Most account plans feel like busywork. Why? Because they’re built in a broken system that rewards documentation over results.
In this episode, Alex Raymond explains why so many account plans fail to drive real impact and what to do instead. He introduces a framework: three customer goals, three key contacts, and three specific actions for the next 90 days. No fluff. No filler. Just a clear plan you can actually use.
Are you building your plan to impress your boss, or to deliver value your client will notice? Are you tracking assumptions, or asking the right questions?
If you’ve ever felt like your account plan was more theater than strategy, this episode will help you shift into something far more effective. Alex also shares details on the upcoming Account Planning Bootcamp inside the AMplify community, where you can dig deeper and start building plans that actually grow your accounts and your career. Learn more here: www.amplifyam.com/account-planning-bootcamp
Episode Breakdown:
00:00 Introduction
01:40 Why Most Account Plans Fail
10:41 What Is Dynamic Account Planning?
13:10 The Rule of Three Framework
30:35 Should You Share Your Plan with the Customer?
34:05 Making Your Plan a Living Document
Links
Connect with Alex Raymond:
LinkedIn: https://www.linkedin.com/in/afraymond/
Website: https://amplifyam.com/
