SERP's Up SEO Podcast

SERP’s Up | Removing the fluff from SEO reporting

Nov 23, 2022

34:33

Whether they be clients, C-level executives or marketing managers, there’s a slew of both external and internal stakeholders who rely on your SEO information. Good SEO reporting puts them in the game with you. It’s what gets buy-in and what proves the value of your work. After all, it's a lot easier to get a designer, developer, or another stakeholder to align with your SEO recommendations if they know that organic search drives revenue for the business.

Reporting can be labor-intensive and cumbersome if you don’t know what to report on, to whom to report, and which datasets are most important to focus on.

That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the critical nature of SEO reporting in today’s modern marketing and SEO departments.

Joe Hall, SEO Consultant & Principal Analyst at Hall Analysis, shares his 3-pillared framework for choosing which SEO KPIs to report on: communication KPIs, strategic KPIs, and business KPIs. He explains that reporting should educate, inform, and align with key business objectives.

We’re talking all things SEO reporting today on the SERP’s Up SEO Podcast!

Key Segments:

[00:02:22] What's On This Episode of SERP's Up?

[00:03:14] Focus Topic of the Week: SEO Reporting

[00:17:25] Focus Topic Guest: Joe Hall

[00:22:45} Front the Top of the SERP

[00:29:52] Snappy News

[00:32:403] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Joe Hall: https://twitter.com/joehall