Business Daily Business Daily meets: Peter Moore
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Jan 24, 2025 Peter Moore, a British-American video game and sports executive and former CEO of Liverpool FC, reveals his fascinating career journey from physical education teacher to sportswear executive. He shares humorous anecdotes about transitioning from the UK to corporate leadership in the US. Peter discusses his bold move into the video game sector at 44 and the unconventional marketing strategies he employed, including tattooing game release dates on his arms. He reflects on the nostalgia of his Liverpool roots and the significance of legacy in his remarkable journey.
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From Teacher to CEO
- Peter Moore's journey began in Liverpool, where his love for the club started at a young age.
- He transitioned from a physical education teacher to a sportswear executive, eventually becoming the CEO of Liverpool FC.
The Power of Scouseness
- Peter Moore attributes his success in America to his British accent and "scouse cockiness".
- He leveraged his background in physical education and social skills learned growing up in a pub to excel in sales.
Transition to Gaming
- At 44, Peter Moore transitioned from sportswear to the gaming industry, landing a marketing role at Sega.
- Despite having no prior experience, he quickly rose to become president of Sega America and later held executive positions at Microsoft and EA.