Other Record Labels LISTEN TO THIS... Before You Pick a Release Date
Aug 26, 2025
Choosing the perfect release date for your music is crucial! Discover how strategic timing can elevate your promotional efforts. Seasonality and cultural events play a key role; learn from past mistakes to avoid clashing with other releases. Planning during the recording phase is an essential step to ensure your music gets the spotlight it deserves. Insights from the pandemic also shed light on the evolving industry landscape. Set your music up for success by giving it its own day in the sun!
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Set The Date During Recording
- Pick a release date while you are still recording to create concrete deadlines for mixing, mastering, and distribution.
- Use that date to schedule videos, photos, manufacturing, and promotion so nothing is rushed at the end.
Plan Backwards From Release Day
- Work backward from your release date to set deadlines for distributor upload, mastering, and mixing.
- Give yourself buffer time so you can revise masters and submit to curators a month before release.
Seasonality Shapes Listener Attention
- Certain seasons naturally amplify attention because routines change and media cycles restart.
- September/October feel like a 'new year' for listeners and can make releases stickier.