Sales Funnel Radio

The New Transformation Economy

8 snips
May 13, 2025
Explore the big shift from the information age to the transformation economy, where customer experience reigns supreme. Discover how storytelling in sales and AI impact lead generation and customer retention. Debunk myths about Facebook ads and learn about the need for immediate returns through direct response marketing. Dive into innovative strategies for creating transformative customer experiences and understand the importance of clear roles in growing businesses. Plus, get insights from a transformative workshop designed to simplify advertising strategies.
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ANECDOTE

Steve Larsen's Product Journey

  • Steve Larsen shared his journey of finally succeeding with his 35th product after many failures.
  • He achieved over $11 million in sales in four years before deciding to restart his business.
INSIGHT

Customer Experience Focus

  • Improving customer experience surfaced as a critical, collective focus among successful entrepreneurs.
  • Brain science and habit-forming triggers are key tools used to enhance client experiences.
INSIGHT

Shift to Transformation Economy

  • The internet business space is shifting from selling information to selling transformation.
  • Pure information products struggle as AI can deliver info but lacks wisdom and experiential transformation.
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