What really drives growth on social media? It might not be what you think. If you’ve ever felt stuck in a niche or worried your content is too personal to help your business, you need to hear this. I’m sharing how my mentor Sara Wiles exploded her Instagram following just by posting what she’s passionate about, and how big brands are nailing social by being, well, more human. We’ll break down my top two Instagram growth hacks, focusing on bonding with your audience and creating content that’s all you, even if it feels a little uncomfortable. I’ll discuss real content examples for inspiration, and make sure you don’t miss your assignment at the end! Whether you’re a business owner, service provider, or just wanting to have more fun online, this episode is packed with advice to remind you why social media can be enjoyable and effective.

In this episode we’ll be covering:

My two favorite Instagram growth hacks that I’ve been using for years.
How to get outside your niche to attract followers and boost your engagement.
Reminder to include "I" and "my" in your content to humanize your brand.
How authentic interactions can trigger organic Instagram follower growth.
The importance of posting non-business content for relatable moments
Why entertaining, personal posts drive brand awareness, ditching icky marketing tactics.
Embracing trending challenges and sharing life moments to bond with others on social media.

Featured content in this episode:

Reel: New trend!
Carousel: Popular Juice Company

Other episodes you might have missed:

Episode 062: Why You Don’t Need Fancy Content to Stand Out
Episode 063: Was That an Ad? Even the Big Brands are Making it Personal
Episode 064: POV: They’re hitting follow… Immediately
Episode 067: The Importance of Belonging on Social Media

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