You won’t want to miss this episode!

In this episode of The HealthTech Marketing Show, host Adam Turinas, Lea Chatham, and Mark Erwich explore four distinct personas that emerge from analyzing conversations with over 200 health tech marketing leaders.

Using AI technology to analyze over 20 hours of discussions from the Health Tech Marketing Network and one-on-one interviews, they uncover and discuss four key marketing leader archetypes:

[6:39] The Data Maven - The analytically-driven marketer focused on sophisticated attribution and pipeline metrics

[8:15] The ABM Strategist - The precision targeter who transforms broad marketing approaches into account-specific engagement

[9:35] The Customer Whisperer - The deep insight gatherer who builds strategies around customer understanding

[10:52] The Agile Innovator - The resource optimizer who achieves outsized results through creative approaches

Mark and Lea share their personal connections to these personas, discuss how marketing leaders evolve between different types throughout their careers, and offer insights on building balanced marketing teams that leverage diverse strengths.

Which persona are you?

Check out our detailed blog post, where you can read more about each persona and see AI-generated visual representations.

Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

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