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Do you want to know what tools, tips, and tricks world-class marketers use to achieve massive success?

Today, I have my very good friend, marketing technology expert Ben Shapiro, on the show. Two reasons why I invited Ben:

He's built a 6-figure podcast from scratch;He's done it through methods using technology and things we all have at our fingertips, such as data and automation.

Ben has worked for early stage startups in Silicon Valley, helping them with branding and strategy. When he got tired of the 12-hour grind, he decided to start his consulting practice helping the same companies with marketing and brand strategy. After three years leveraging LinkedIn, Ben realized he needed a new way to connect with people, and this is where the MarTech Podcast plays in. Soon enough, Ben was building a media business. Let's jump right into the interview with my friend, Ben Shapiro.

In this episode:

Was it accidental, experimental, or by design that Ben was able to grow his podcast and his business?

What data or metrics should you consider as success indicators?

How to sell sponsorships and monetize your podcast

Is there a model or framework to develop ideas that deliver excellent results?

Ben talks about the difference in launching a podcast now compared to when he started his first podcast. Plus, the importance of having a plan, list, budget, and a few other things.

Want to avoid burnout while scaling your business? Ben recommends these tools for you, especially those in the podcasting space

What is I Hear Everything all about?

Other Shows About Podcasting I Host:

How to Launch a Podcast: https://pod.link/1541656482

How to Grow a Podcast: https://pod.link/1541653113Podcasting for Fun and Profits (co-host with Yann Ilunga)https://pod.link/1557901626

Book a call here if you need help launching a podcast: https://go.oncehub.com/launchmypodcast

Resources Mentioned In This Episode

→ I Hear Everything - https://www.iheareverything.com/

→ Podcast Insights and Attribution - https://podsights.com/

→ Project Management Software - https://monday.com/

→ Audio Hijack - https://rogueamoeba.com/audiohijack/

#231: You Can Hold My Umbrella Ella Ella