The Hustle Daily Show People LOVE Aldi, so Aldi made private label products
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Sep 25, 2025 Private label products are taking over, with Aldi leading the charge and boasting 90% store brands. Their fanatical customer loyalty turns grocery shopping into a social media buzz. The hosts discuss Amazon's exit from UK Fresh stores and the implications of that move. Ben Stiller's new low-calorie soda aligns with rising celebrity brands. Aldi's quirky strategies, like the quarter-for-cart system, keep costs low and deepen consumer affection. Tune in to find out how these trends impact the grocery landscape.
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Rapid U.S. Expansion
- Aldi is rapidly expanding in the U.S., growing from ~2,000 to over 2,500 stores in a few years.
- That aggressive footprint growth helps explain why the chain can scale private-label consolidation and fan initiatives.
Neighborhood Aldi Sightings
- Jon noticed multiple new Aldi (and related) stores popping up in his neighborhood, signaling local momentum.
- His firsthand observation supports the hosts' point about Aldi's rapid U.S. expansion and visibility.
Private Label Hits Mainstream
- Private-label products have shifted from perceived lower quality to parity with national brands, driving consumer adoption.
- Store brands reached $271 billion in 2024 while national brands fell 7%, signaling a structural shift in grocery buying.