The Shift: Moving from Search to Creation Using AI with Rob Cressy

Most people open ChatGPT to get answers.

Rob Cressy opened it and found a new life.

In this episode, Lon sits down with Rob—entrepreneur, creator, and AI enablement coach—to talk about the real power of ChatGPT. Not as a shortcut. Not as a gimmick. But as a tool for clarity, creativity, and reinvention.

Rob discovered ChatGPT five days after it launched. And within minutes, he knew: this wasn’t just a tool—it was a turning point.

Together, Rob and Lon unpack what it means to “think into the AI,” why curiosity matters more than technical skill, and how your next chapter might start with a single prompt. 

What to Expect

--Rob’s journey from sports media to high-performance coach and to AI enablement leader

--Why ChatGPT “felt like using the internet for the first time”

--How to move from searching to creating with AI

--Practical starting points: how to build a 7-day ChatGPT habit

--Why the best use cases start with your own curiosity

How to integrate AI into your life and career without losing your mind (or job)

KEY TAKEAWAYS

1. You’re not behind, you’re just asking the wrong questions

2. AI doesn’t replace creativity but it unlocks it

3. “What am I not asking ChatGPT to do?” ← this mindset alone is worth six figures

4. Start small, stay curious, and stack your own momentum

5. The opportunity isn’t technical. It’s emotional, creative, and exponential

What’s Next?

You don’t need a tech background to start.  You just need to show up with curiosity.

Try Rob’s 7-day Challenge → 3 prompts a day. Any topic. For 7 days.

– Confess something you’ve been avoiding.

– Confront it in ChatGPT.

– Create your way forward.

You don’t need permission to start—just a better question.

Links & Resources:

Follow Lon on Substack: https://normal40.substack.com/ 

Book a Free Ramble with Lon: normal40.com (Click “Talk to Lon”)

Grab Lon’s book—The Trade: Amazon

Get the 14 Questions That Changed My Life: normal40.com

Follow Lon on LinkedIn: @LonStroschein

🔗 Find it all right here: https://linktr.ee/lon.stroschein 

Connect with Rob Cressy: https://www.linkedin.com/in/robcressy 

Website: https://robcressy.ai/ 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit normal40.substack.com