

Unlocked | K Allado-McDowell on Neural Media (NM76) 2024
Mar 2, 2025
K Allado-McDowell is a writer, speaker, musician, and the mind behind books like "Pharmako-AI," as well as the founder of Google's Artists + Machine Intelligence. In this discussion, K explores the evolution of media in the age of AI, focusing on the rise of 'neural media' and its impact on individuality. They dive into ethical considerations in animal communication, and the philosophical implications of AI's role in creativity and truth, proposing new frameworks for understanding our relationship with technology. A thought-provoking conversation!
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Media Taxonomy
- K Allado-McDowell proposes a media taxonomy: broadcast, immersive, network, and neural media.
- Each type shapes subjectivity and spans roughly 30 years.
Immersive to Networked Media
- Immersive media aimed to empower viewers to construct meaning from curated images, unlike broadcast's one-to-many model.
- This multi-channel experience transitioned to networked smartphones, creating a ubiquitous media sphere.
Network to Neural Media
- Network media is defined by its circulatory nature and memetic content, with users as nodes pushing information.
- Neural media, emerging from this, features high-dimensional space, hallucinated content, and embedded identities.