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Patryk Real Estate Show - Short Term Rentals
49. Advanced Airbnb Pricing and Marketing Strategies
Mar 21, 2024
Federico Zimerman, with 45 units under his belt, shares pricing and marketing strategies for successful short-term rentals. Highlights include setting up properties for success, optimizing Airbnb listings with seasonal photos, maximizing occupancy and revenue, and strategic pricing for luxury properties. Tune in for valuable insights on navigating challenges during COVID-19 and excelling in the industry.
52:55
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Quick takeaways
- Optimizing pricing through market data, discounts, and click-through rates boosts bookings and revenue.
- Survivorship bias reveals the importance of analyzing unique property pricing beyond market comps.
Deep dives
Adjusting Pricing Strategy Based on Market Trends
In the podcast episode, the host and guest discuss the importance of adjusting pricing strategy based on market trends. They emphasize the significance of monitoring market competition, understanding booking patterns, and staying updated on occupancy rates to make informed pricing decisions. By assessing market data, utilizing length of stay discounts, and evaluating click-through rates, property managers can optimize pricing to attract more bookings and maximize revenue.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode