Loyalty War: OTAs & Hotel Brands Fighting for Travelers or More Control?

As hotel brands and OTAs compete for traveler loyalty, the industry is seeing major shifts in how rewards and distribution work.

Expedia Group’s One Key continues to expand, but questions remain about its impact on property managers and STR operators. Meanwhile, Marriott Bonvoy, Hilton, and Hyatt are bringing short-term rentals and outdoor hospitality brands into their loyalty programs, signaling a new era of hotel-affiliated inventory.

Wil Slickers, Michael Goldin, and Brandreth Canaley break down the latest developments, what they mean for independent operators, and how the balance of power in hospitality distribution is evolving.

And don't miss the breaking news from our sponsors at Fido, who continue to showcase their incredible growth! To learn more, go to getfido.com and tell them the crew from GMH sent you!

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