

Is Gen Z the most investment-savvy generation?
9 snips Aug 25, 2025
Generation Z is transforming the investment landscape with their proactive and tech-savvy approach. They’re starting to invest during high school or university, motivated by the need to tackle rising living costs. Social media plays a crucial role in their financial literacy, but it comes with risks, including the influence of questionable financial advice. Notably, women and Gen Z are increasingly favoring passive investment strategies, highlighting a cultural shift in how younger generations view and engage in the financial markets.
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Why Gen Z Invests Earlier
- Gen Z is investing earlier: about a third started in early adulthood, twice the rate of millennials.
- Technology, underfunded public pensions, and individual responsibility drive this structural shift.
Tech Changes How Gen Z Learns Money
- Tech and AI chatbots shape how Gen Z learns and invests, especially in tech-friendly platforms.
- Developing markets often leapfrog traditional advisors using digital services and chatbots.
Young Indian Outsources Investing
- Bhapia Jushi, 27 in Noida, outsources stock investing to a friend while allocating part of her income.
- She invests to secure her future amid rising prices and because many friends already invest.