$69 Jaddan Comerford: Inspired by dad and starting music record label at age 17 to $20M Unified Music Group today, how monetisation and artist model works & unpacking spotify

Welcome to episode #69 w Jaddan Comerford! Here are 5 key takeaways that I think you will learn from this episode today:

1. How his parents inspired him to have a go which led to starting his music record label at age 17?
2. What helped Jaddan succeed starting his own business right out of high school? Unified Music Group today has 70 employees and $20M in revenue without any external capital raised. 
3. A-Z of Unified Music Group and the support it provides artists
4. The challenging economics in music and why artists earn less than 20c a stream on Spotify?
5. How did Jaddan get started investing 4 years ago?

BONUS: Jaddan mentions, “not all that glitters is gold” and ask yourself, is it an opportunity or a distraction?

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TIMESTAMPS

03:00 - Jaddan quick facts

03:45 - High Flyer in Jaddan’s life

04:50 - Jaddan’s sunrise: influence of family + environment

07:30 - Inspiration from his entrepreneurial parents

08:50 - Not fitting into private school

11:05 - Average marks graduating high school

11:50 - First 3 months of starting Boom Town records at age 17

14:35 - Learning how to run a startup early on

16:20 - What helped him succeed starting out at 17?

20:30 - Balance between inner belief and over confidence

24:00 - Dynamics of people in music industry: trust in relationships

27:15 - Basic introduction into Unified Music Group and operations?

30:20 - How does an artist get discovered?

32:20 - Monetisation model in Music: Do Artists earn less than 20c a stream on spotify?

36:40 - Independence vs going direct to audience and discovery

38:50 - Touring provides biggest return for artists and how it’s returning after COVID downturn

40:35 - Involvement in MODA DAO and Web3 for Music

42:45 - How did Jaddan get started investing 4 years ago?

48:00 - How has Rachael made him a better person?

49:40 - Final sprint

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