Joe Sheffield is the Head Strength coach at Rolston Hockey Academy and Little Caesars AAA Hockey. With over 20 years of experience personal training and strength coaching, Sheffield has been in his current position since 2021. After getting injured playing college football, Joe changed his academic focus to exercise science and started working as an assistant at a physical therapy clinic. Joe started his strength coaching career at a private training facility focusing on high level high school, college, and pro football players before expanding his business to nearly every major sport, while completing his master’s degree in exercise science at Oakland university all while competing in competitive bodybuilding. He then spent 10 years in the corporate fitness world working at several large chain fitness centers in various capacities while launching his own private consulting business where he focuses on setting up gyms, sports training centers, and program design for clients. He also spent time in both pharmaceutical sales and later a consultant for weight loss and hormone treatment centers.

Joe is also the co-author of the “Ultimate Guide to Becoming a Strongman Champion,” and is currently working on two new books in addition to continuing his private consulting business. He has also been featured on 1D talks and anabolic bodybuilding podcasts.

An athlete in his own right, Sheffield is a competitive strongman and former competitive bodybuilder sponsored by 1stdetachment nutrition. Joe has won many local and state level competitions in his career, most notably 4 times motor city's strongest man, 3 times Michigan’s strongest man and has placed in the top 10 at strongman national championships 3 times as well. He continues to compete in local and regional strongman competitions, most recently getting 2nd in the masters heavyweight division at great lakes strongest man. He has also trained in Highland Games, arm wrestling, stone lifting and jiu-jitsu throughout his career.

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