Marketing That Works for Construction Businesses with Katie Smith

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On this episode of the Construction Champions Podcast, Katie Smith, founder of Wild Path Consulting, joins Ron Nussbaum to break down why most construction businesses struggle with marketing—and how to fix it.

Katie, known as the Queen of the Customer Journey, shares her expertise on building marketing strategies that actually convert, avoiding common pitfalls, and setting your company apart in a crowded industry. If you’ve ever felt frustrated with marketing that doesn’t bring results, this episode is a must-listen!

What You’ll Learn:

✅ Why most contractors waste money on marketing that doesn’t work.

✅ How to differentiate your construction business from the competition.

✅ The power of targeting the right audience instead of marketing to everyone.

✅ Why marketing should be a core part of your leadership strategy.

✅ How truthful, authentic marketing attracts loyal customers and repeat business.

Connect

Katie

https://followthewildpath.com/

katie@followthewildpath.com

https://www.linkedin.com/in/katiesmithwildpath

Ron

https://www.linkedin.com/in/ron-nussbaum

https://www.ron-nussbaum.com/

BuilderComs builds custom communication software and systems that work for your construction business, not against ith

ttps://www.buildercoms.com/

Want a CRM that is built for the construction industry https://www.build12.com/constructionchampions?am_id=ron625

Leave your new homeowners with the resources they need

https://gethometrack.com/

Website

https://www.buildercoms.com/constructionchampionspodcast

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