The Free Lawyer 244. How Can Law Firms Effectively Leverage Digital Marketing for Growth?
In this episode of "The Free Lawyer," host Gary Miles interviews Cooper Saunders, the owner and founder of Wise Guys Digital Marketing in Kansas City, Missouri. They delve into digital marketing strategies tailored for law firms, discussing the significance of website design, online reputation, and effective marketing techniques. Cooper shares insights on hiring knowledgeable content creators, the importance of market research, and adapting to evolving client behaviors. He emphasizes the return on investment in digital marketing, illustrated through client success stories.
Cooper Saunders is the owner and founder of WiseGuys Digital Marketing in Kansas City, Missouri. He is also a national bestselling author. Cooper specializes in assisting law firms with their growth through digital marketing services such as local SEO, website design, and Google ads. He is widely recognized in the legal and marketing fields as one of the top digital marketing experts, and he has a wealth of successful case studies to support this reputation.
Evaluating Digital Marketing Companies (00:03:10)
Cooper advises law firms on how to assess the effectiveness of their digital marketing agencies.
Starting a Law Firm and Client Acquisition (00:04:50)
Discussion on the timeline for new law firms to see results from digital marketing efforts.
Common Digital Marketing Mistakes (00:06:21)
Cooper highlights typical errors law firms make and how to avoid them in their marketing strategies.
Website Design Importance (00:08:29)
Cooper explains the critical elements of effective website design for law firms and its role in marketing.
Focus Marketing Method (00:10:05)
Introduction to the focus marketing method and its benefits for law firms to attract better leads.
Finding a Law Firm's Core Service (00:11:15)
Cooper discusses the importance of effectively identifying a niche service to target marketing efforts.
Understanding Quality Score (00:12:59)
Explanation of Google's quality score and its impact on advertising effectiveness for law firms.
Pillars of a Successful Marketing Campaign (00:14:06)
Cooper outlines essential components for a law firm's marketing strategy beyond generating leads.
Managing Online Reputation (00:16:56)
Discussion on the significance of online reviews and reputation management for law firms.
Getting Client Reviews (00:17:41)
Cooper shares strategies for law firms to effectively request and manage client reviews.
Content Creation for Law Firms (00:18:39)
Content creation, including blogs and videos, is essential to establish authority and expertise.
Hiring Legal Bloggers (00:19:52)
Cooper discusses hiring bloggers with legal expertise to save time and ensure quality.
Starting a Law Firm (00:20:38)
Advice for aspiring lawyers on market research and choosing the right location for their practice.
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