Going Deep with Aaron Watson 452 Thrasio, a Profitable Unicorn in Less than 3 Years w/ Casey Gauss
Casey Gauss is the VP of Amazon SEO at Thrasio. Thrasio is one of the most interesting companies I’ve come across in years.
Thrasio was founded in 2018. It has gone on to raise $520.5 million and be valued at over $1 billion. The companies has acquired more than 70 businesses that sell products on Amazon.
By bundling the companies together, they aim to build the CPG powerhouse (think Unilever or Procter & Gamble) of the digital age. Casey leads the team’s efforts in optimizing Thrasio’s 6,000+ product pages on Amazon to ensure that they rank high.
This translates into lots of sales. Thrasio is profitable 🤯🤯🤯
In this conversation, Casey and Aaron discuss the Thrasio business model, how they acquire companies in less than 45 days, and the philosophy behind selling online.
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Casey Gauss’s Challenge; Listen to audiobooks and increase the speed that you read them.
Incognito: The Secret Lives of the Brain by David Eagleman
On Intelligence by Jeff Hawkins
Connect with Casey Gauss
If you liked this interview, check out episode 413 with Dr. Gordon Vanscoy where we discuss building a Billion Dollar company selling rare pharmaceuticals, and episode 414 with Glen Meakem where we discuss FreeMarkets being a unicorn during the DotCom boom.
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