In the beginning was the word, and the word was hopeful. Or optimistic. Or idealistic. The people crafting the Millennial Myth branded 70 million people as bright eyed and positive that they would make the world a better place. Which is a bit weird because very clear recurring data show that they were no more or less idealistic in their senior year of high-school as the generations before or after them. No more trusting of government. Millennials were defined in this way and have been held to account for the label for the next 20 years and counting.

How idealism is just equity. 7:52

The Coddling of the American Mind. 12:09

The template set by coddling of the American mind. 17:22

Millennials and green consumerism. 23:01

The importance of having a brand manifesto. 27:54

Sustainability rises to the top. 34:21

Millennials rooting for a housing bust. 39:41

More sophisticated and capital requires more capital. 48:20

The cult of the young and how to appeal to them. 52:43

In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.

Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com

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