Our guest today is Bozo Jankovic, Business Development Manager at GameBiz, a boutique consultancy firm for games.

Bozo works with F2P game developers, helping them grow the business by monetizing their games with ads. Some of his clients include studios such as Wargaming, Creative Mobile, Nanobit, Two Desperados. etc..

This is also the third episode of the Mobile Dev Memo Academy preview series. Bozo is also presenting the course Ad Monetization 101 for the Mobile Dev Memo Academy - so if you want to go deeper, do definitely check out his course on mdm.academy.

This is also our first episode on ad monetization -> and today we’ll talk about an underappreciated yet emerging opportunity in ad monetization - native ads. This is a topic that I’m very very curious about - primarily because it used to be something that used to be accessible only to big brands with massive teams and budgets, but of late this has become much more available to smaller advertisers and app developers.

Key Highlights:

💡 The 3 stages of evolution of early native ads.

💯 The best known native ad examples - Barack Obama, Farmville, Pokemon Go.

👨🏻‍💻 How recent incarnations of native ads are accessible to smaller game developers.

🤔 The factors that an app should consider evaluating the opportunity with native ads.

👀 Most native demand comes from brands - not from games or performance advertisers.

🎥 How CPMs for native ads compare to rewarded video or interstitial ads.

👌 Why native ads may not be a natural fit for performance advertisers.

🧐 Do native ads cannibalize your rewarded video, interstitial and banner ads?

🙋 Why revenue impact shouldn’t be the primary criteria for assessing the viability of native ads for a game.

😅 The key pitfalls that a developer should watch out for while evaluating native ads.

Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-to-capitalize-on-the-native-ad-opportunity-with-bozo-jankovicbusiness-development-manager-at-gamebiz/

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