End-of-Year Push for AI Product Releases

An emerging trend among software companies involves a concerted end-of-year push to release new products, often referred to as '12 days of shipmas'. This initiative appears to be a response to unmet promises made to investors, leading companies to rush product launches in an attempt to garner attention. This practice contrasts sharply with the traditional approach of implementing code freezes during the holiday season to maintain stability and minimize risks. Furthermore, once one company employs this strategy successfully, others tend to follow suit, transforming it into a new norm that ultimately devalues individual efforts and innovations.