Both Sides of the Coin - Chris McDonough

Every design has a story behind it and it can transport you to a different mindset when you are there. That is part of the beauty of hospitality.

Hospitality can be a form of escape from the daily lives that everyone lives. Oftentimes a change in scenery or design can really change a person's perspective or outlook.

Interior Architecture is a marriage between interior design and architecture. Combining both of these creates a very successful process for designing a unique space.

Not only does a space need to be beautiful, but it needs to function and work well. If it doesn’t meet both of these standards, then the space will remain empty and unused, leaving you frustrated.

When you are building a hotel, you have the freedom to test it against the market knowledge and see what works as a design aspect and what doesn’t work.

You want to create a space that makes guests want to come back and tell others about the amazing experience that they had and how much they loved it.

When it comes to building a brand or a soft branded hotel, you want to narrow what your demographic is and if you focus on catering to the small group of people who will always return, then you will have created raving fans.

Both Sides of the Coin - Chris McDonough - Episode # 087