377 - Beef In The 21st Century

American consumption of beef — contrary to predictions otherwise — has held up amazingly well, despite beef prices outpacing the rate of general food inflation. 85% of that beef is processed by the "Big 4" packers. Looking ahead, what changes are coming for beef? Will smaller meat processors, backed by federal grants announced a few years ago, change the landscape? Will food inflation, environmentalist's lobbing, or the marketing of synthetic meat decrease beef consumption? What about direct-to-consumer beef production and niche beef companies — can they reach scale in a marketplace dominated by legacy producers? Jeff and Kara Smith with Colorado Craft Beef join Damian Mason in this lively discussion about the future of America's favorite meat.

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