Dive Club 🤿 2 ways to make your design ideas compelling💡
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Mar 4, 2025 This discussion delves into the vital art of communicating design ideas effectively. It highlights how storytelling and engaging presentations can create a compelling narrative around concepts. Listeners will gain insights from stories of early Facebook, Webflow, and Figma, demonstrating how to gather support and ensure production readiness. The evolving role of designers as content creators is also emphasized, showcasing the power of prototyping and video in winning over stakeholders.
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PRD Went Nowhere
- Vincent van der Meulen initially proposed text search at Figma with a PRD.
- It wasn't convincing because it lacked proof of feasibility, highlighting the need for more than just documentation.
Build Prototypes
- Build prototypes to showcase design concepts effectively.
- Tangible prototypes are harder to dismiss and make ideas feel more real, increasing their chances of getting prioritized.
Project Motion
- Soleio at Facebook used a working prototype of Project Motion (video on Facebook) to gain buy-in.
- Its functionality and internal use created an aura of inevitability, reducing obstacles to broader release.