Agnes Stenbom, Sweden’s AI Person of the Year and Head of IN/LAB and Trust Initiatives at Schibsted Media, joins host Nikita Roy to discuss how one of the Nordic region’s largest media groups is innovating with AI to reach underrepresented audiences and build trust in journalism. Stenbom is also an industry doctoral candidate researching AI in journalism and a co-founder of Nordic AI Journalism, a network advocating for the responsible use of AI in journalism across the Nordic region.

In this episode, Stenbom highlights how Schibsted is leveraging AI to tackle news avoidance, experimenting with interactive formats, and navigating the challenges of responsible AI adoption in newsrooms.

Key topics include:

Using generative AI to create personalized, engaging formats such as rap-style news summaries
Designing AI tools for audience interactivity, including news concierges and custom avatars
Schibsted’s FAST framework for managing AI risks in fairness, accountability, sustainability, and transparency
Ethical dilemmas and risk mitigation in using generative AI for journalism
Insights on fostering newsroom culture to embrace technological innovation

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