The Colin and Samir Show Why MatPat Quit YouTube
40 snips
Feb 7, 2024 
MatPat and Stephanie Patrick, creators of The Game Theorists, discuss their company, retirement from YouTube, and emotional impact of saying goodbye. They also explore work-life balance challenges, hiring process, evaluating the company, understanding revenue multiples and EBITDA, and the changing landscape of YouTube content creation.
AI Snips
Chapters
Transcript
Episode notes
Three Hooks That Sustain A Channel
- MatPat defines three hooks that make a channel resilient: personality, format, and IP/topic.
- Losing the host removes one hook, but format and IP can sustain and allow new hosts to emerge.
Design Your Channel With An Exit In Mind
- Pick an end goal for your creator business and design your work backward from it.
- Structure your channel and hires to make that exit or next phase achievable.
2018 Triggered Their Exit Planning
- In 2018 MatPat and Steph had a traumatic year: their editor died by suicide and they lost money when a partner collapsed.
- Those events forced them to re-evaluate priorities and long-term plans.